Independent studio
VIP Kestrel
Design that survives contact with reality.
Our favourite projects are the ones nobody else wanted to take on.
The practice covers brand, product and editorial work, and has been based in Chattanooga, Tennessee since 2005.
At a glance
- Established
- 2005
- Based in
- Chattanooga, Tennessee
- Correspondence
- [email protected]
- Reply time
- Within two working days
- Background
- How the practice runs
Practice record
Figures stated as of 2026. Registered office at 30 Kiln Street, Chattanooga, Tennessee.
Areas of work
Each line below is work we do regularly rather than a capability we could theoretically staff. If it is not listed, we will say so and point you at someone who does it.
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Editorial
Layout and art direction for reports, books and long-form publishing.
Scope and fees -
Art direction
Ongoing direction for teams that have designers but need a steady hand.
Scope and fees -
Web
Fast, accessible sites that you own outright and can edit yourself.
Scope and fees -
Identity
Naming, marks and a system your team can actually apply without calling us.
Scope and fees
How engagements are run
Written scope first
Nothing starts without a short brief we both sign off. It states what is included, what is not, and what we need from you to hold the dates.
Priced per engagement
We quote the piece of work, not the hour. If the scope moves we price the change and tell you before we do it — never in the invoice afterwards.
The person you meet does the work
No handover to a junior team after signature. That is the practical limit on how many clients we take at once, and we would rather keep it.
Start with a conversation, not a proposal
Tell us the decision you are facing. If we are the wrong people for it you will know inside a day, and it will not cost you anything. See how we handle what you send us in our privacy notice.